An Infomercial is a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, a car manufacturer may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.

 Estimated cost: $8,000 - $10,000

(example) You require an infomercial of aproximately 5 minutes length for television release.

You will provide:

. The script
. Product logis and graqhics
. Your staff and/or clients for testimonials and interviews
· Suitable central location for the filming.
. All shooting requirements will be discussed during the brief.
· Any additional talent for background activity and for overlay.

We will provide:

  For the briefing session:

· The producer
· The account manager

  In this session we will discuss and finalize the following:

. Who is the audience
. What is the objective to be achieved by this video
. Creative concept and outline
. Shooting requirements
. Budget

  For the shooting: (2 days)

· Producer/Director/Cameraman
. Professional Presenter
· Camera with equipment
· Sound engineer & equipment
· Lighting
· Video Stock
. Makeup
. Autocue

  The Editing: (2 days)

. Edit to master
. Professional voice over
· Titles
. Music
· Simple animations (Editor’s discretion, as long as they aid in achieving the objective)
· Graphics
· Video effects

We will deliver:

A digital master, and a DVD/CD or VHS (your choice).

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