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Here are some of the benefits in using a Corporate Video as a medium to convey your message:
Non intrusive
Potential Clients can view the video at their own pace, whenever they want.
Retention
A professionally produced video will engage the viewer and hold their attention better than any other medium.
Higher viewership than any other medium
Market studies have shown that most people presented with a professionally produced video, will either watch it in whole or remember best the parts that interested them
Your information is always up to date
A professionally produced video with interaction to your site, allow your target audience to access the latest information.
The first question you should ask when thinking about production is, what does video add to the communication that other media does not. Where does it fit in with other information on the same topic. Video is not a panacea. It plays an important role and does it extremely well. Below is a list of things to consider when thinking of a video, distributed on tape/DVD or CDROM.
Video is good at… |
Video is NOT as good at… |
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Consistency of message across multiple locations and business units. Avoids the “Chinese Whispers” phenomenon. |
Detailed technical information & charts |
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Visualising future scenarios and organisational change |
Lots of written information |
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Demonstration of behaviours and tasks |
Fast & instant communication (Business Television is an exception) |
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Setting the tone, for more detailed information. It is a great medium to summarise and give an overview, in the context of other information |
Timely information that will date and/or change quickly is best kept to other instant mediums such as intranets; e.g. putting information like interest rates, prices in a video can limit its longevity. |
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Conveying emotion |
It is not better than face to face. |
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Showing the audience places or people or processes they don’t normally see. |
It can be more expensive than paper/intranet based options. |
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A video is not a plan in itself. Video is normally not a stand alone tool. It is most effectively used as a part of a communication plan. |
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